Digital agency Boondoggle won five Gold Lions
at Cannes this year. They decided to find out
exactly what the trophies were worth
Armed with a video camera, some of Boondoggle's
creatives took the awards round dealers in the
Pelikaanstraat in Antwerp, Belgium, the world's
biggest centre for the diamond and gold trade.
They soon found out that all that glitters might
just be yellow copper.
"We wanted to let people know we won five
Gold Lions, but without taking ourselves too
seriously," says Boondoggle's Jorrit Hermans.
With Cannes charging €900 for a replica
Gold Cyber Lion trophy and €1999 for a
replica Grand Prix, entrants might want to
reflect on the fact that the agency couldn't
even get someone to offer €5 for one of theirs...
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