CP+B and BK have caused consternation from parents with regard to this ad/video for the burger brand, which aims to emphasise its tie-in with SpongeBob SquarePants. The spot shows the unnerving King character dancing around with a bunch of square-butted companions while singing a version of 90s hit Baby Got Back. While undeniably funny, if a little weird, it has raised the ire of advocacy groups in the US who complain it is overly sexual for a kid’s meal ad.
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