Monday, November 10, 2008

recruitment campaign: selling homosexuality to the straight community.


Right-wing conservative groups have often accused gay people of having an agenda to promote homosexuality. In response to this, the UK’s Gay Times decided to run an interesting recruitment campaign: selling homosexuality to the straight community. Editor Joseph Galliano explains why he asked five ad agencies to help promote the gay cause…


















Ad for the Gay Times’ Homo Promo campaign by Leo Burnett, Chicago

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