Tuesday, November 25, 2008

The Global Warming Swimming Pool: Swimming Above a Submerged City



No, New York is not underwater (yet, anyhow) - that’s a clever ad for HSBC by Ogilvy & Mather Mumbai ad agency in India. The bank wanted to raise awareness of the dangers of global warming, so the clever ad guys glued an aerial photo of a city’s skyscrapers to the base of a swimming pool … the effect of a submerged cityscape is fantastic!

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