Bringing Back Polaroids
The Impossible Project is a worldwide effort to restart and reinvent and save instant photography – their aim to re-start production of analog instant film for vintage Polaroid cameras in 2010.
Personally I love the instant photography as it gives a really unique effect it’s impossible to gain from other photography effects.
This is a really clever campaign backed by the likes of Urban Outfitters and Wallpaper.
Polaroid is transforming itself from an analog Instant Film Production Company to a global Consumer Electronics and Digital Imaging company.
Production of analog Instant Film stopped in June 2008, closing the factories in Mexico (Instant Packfilm production) and the Netherlands (Instant Integral production).
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