Sunday, August 23, 2009

Mad Men BMW Ad


I’m a real fan of Mad Men, a TV series by AMC about the men and women of Madison Avenue advertising in the 1960’s. The acting, art direction and camera work are outstanding.
The advertising agency GSD&M Idea City, a real one, came up with the idea to do a collaboration between Mad Men, BMW and Vanity Fair. They produced on the set of Mad Men and with the show’s stylists and art director, a 5 page pictorial fold-out which will be published in the September issue of Vanity Fair. The idea behind is that America’s perceptions of diesel is still stuck in the 1960’s and wanted to juxtapose this with reality.
What about that? Mad Men really advertise something.


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