grooves cut in the road so your car plays music as it drives - hard to show here but it's good - you really got to click the link
link here"In September of 2008 we carved grooves into a quarter mile stretch of asphalt on the outskirts of Lancaster, CA. The goal was to create an experience that embodied the connection Civic drivers feel with the road. Did it work? Howd we do it? What was the song? Watch and learn. "
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